Persuasive Agents


The goal of the “Persuasive Agents”-project is to develop novel techniques for persuading the members of a household to save energy. To this purpose teams of psychologists (Eindhoven) and computer scientists (Tilburg) collaborate with Smart Homes, the Dutch Expertise Centre on Home Automation & Smart Living.

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Peter Ruijten
1976
OFFLINE
8 years ago
7 years ago
7 years ago

Contact Info

Peter Ruijten
P.A.M. Ruijten MSc
...
sites.google.com/site/pruijten/
Technische Universiteit Eindhoven
Postbus 513
5600 MB EINDHOVEN
040-2475213
TU/e

About

I am an enthusiastic PhD student at the Human Technology Interaction Group at the TU/e. I started my PhD project in February 2011 and expect to be finished around January 2015.

The topic of my project is 'Persuasing households to save energy through smart agents.' My general claim is that the more an artificial agent is perceived as humanlike (anthropomorphized), the more it is able to influence the user's behavior.Therefore, my research mainly focuses on determinants that induce the amount of anthropomorphism in three domains: the user, the agent, and the interaction.

This topic fits my personal interests perfectly. I am interested in Psychological processes that steer our behavior, developing a sustainable future, and creating and testing innovative new technologies. In my work, I try to combine these interests into a coherent line of research that
1) attempts to find answers to theoretical questions and
2) provides guidelines for practical implications

Publications

Ruijten, P.A.M., Midden, C.J.H., and Ham, J.R.C. (2011). Unconscious persuasion needs goal-striving: The effect of goal activation on the persuasive power of subliminal feedback. Paper presented at Persuasive 2011, Columbus, OH, USA.

Ruijten, P.A.M., Midden, C.J.H., and Ham, J.R.C. (2011). Ambient persuasion needs goal-striving: The effect of goal activation on the persuasive power of subliminal feedback. Poster presented at Environmental Psychology 2011, Eindhoven, The Netherlands.

Ruijten, P.A.M., Ham, J.R.C., and Midden, C.J.H. (2011). Social exclusion, anthropomorphism and persuasion: The influence of social exclusion on persuasion by an artificial social agent. Paper presented at ICSR 2011, Amsterdam, The Netherlands.

Ruijten, P.A.M., Ham, J.R.C., and Midden, C.J.H. (2012). The exclusion coefficient: The influence of social exclusion on sensitivity to the persuasive power of technology. Poster presented at SPSP 2012, San Diego, CA, USA.

Ruijten, P.A.M., De Kort, Y., and Kosnar, P. (2012) Bridging the gap between the home and the lab: A qualitative study of an avatar feedback system. In press.

Role in project

My role in the project is as follows: I would like to be the mediator between the technical knowledge (UvT), the theoretical background (TU/e) and the practical facilities (SH). By investigating which aspects make an artificial agent being perceived as more humanlike, I would like to be able to be part of the development of a system that can be tested in the field, and ultimately adapted in real homes.

Before such a system can be developed, we need to expand and combine all existing knowledge within the project to be maximally efficient in our collaboration. I am actively participating in this process.